"I AM FESTIVAL is New London's first and only national-scale indie music festival and the premiere indie music festival in Connecticut. The festival takes place on Downtown New London's gorgeous Waterfront Park. The event starts September 16th at 12:00pm and ends at 10:30pm or so in the evening... and the best part? It's FREE! Completely and totally FREE! Freedom isn't even free anymore."

I AM FESTIVAL is a collaboration between New London Music Festival - a nonprofit headed by Rich Martin, Barbara Neff - the Waterfront Park Coordinator and the brains behind Sailfest, and Sean Murray - a promoter that formerly went by the moniker "Blackmajik" only to be called "Blackmajik: The Gathering" countless times.